HERON PRESTON SENDS HIS FALL 2018 COLLECTION INTO THE STRATOSPHERE
Preston’s Fall/Winter 2018 Collection Shines a Spotlight on NASA – Check Out the Short Film Wherein The Designer Sends His Collection 32 Miles (50 km) Above The Earth’s Surface
Fall/Winter 2018 also marks the debut of Heron Preston’s collection in celebration of NASA, an idea the designer teased in December 2013 when he appeared in a Styles Section piece in the New York Times under the headline, The Street Wear Designer Heron Preston Has His Eyes on NASA. The collection, which taps The National Aeronautics and Space Administration’s authentic 1976 logo, consists of the word “NASA” in a unique type style, nicknamed the “worm” incorporated throughout thirty-one styles of Heron Preston’s Fall/Winter 2018 collection.
The NASA logotype “Worm” logo, which was discontinued in 1992, is utilized within Preston’s FW18 collection. Inspired by the outer layer of spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack (which can also be worn as a fanny pack or tote bag). The collection is branded with “fall/winter 1990” as an homage to the NASA worm.