Unlike many other houses who deviate from the direction of their founder, Balmain has stayed true to the principles of its heritage and spirit instilled by Pierre Balmain.

Under the guidance of Christophe Decarnin, Balmain became one of the most desirable and sought after labels of the early 2000’s and gained a permanent foothold in the luxury market.

Current Creative Director Olivier Rousteing has delicately guided Balmain toward the future while respecting the ‘jolie madame’ principles of its founder as well as the ethos of the Creative Directors who came before him.

Balmain has a firm focus on the integrity of fit, quality of materials, impeccably detailed workmanship and strength through military inspiration.