Marcelo burlon

In late 2012, Burlon launched a simple line of t-shirts that would become a uniform of sorts for his cultivated gang. Signature motifs inspired by his native Patagonia and ’90s club culture, including a bird’s wingspan and serpents snaking around the neckline, were chosen and placed on t-shirts in collaboration with graphic designer Giorgio di Salvo. The brand has also expanded into new product categories — including swimwear, bags and sneakers.

In late 2012, Burlon launched a simple line of t-shirts that would become a uniform of sorts for his cultivated gang. Signature motifs inspired by his native Patagonia and ’90s club culture, including a bird’s wingspan and serpents snaking around the neckline, were chosen and placed on t-shirts in collaboration with graphic designer Giorgio di Salvo. The brand has also expanded into new product categories — including swimwear, bags and sneakers.