The oldest fashion house still in operation, Lanvin began when Jeanne Lanvin opened a millinery boutique in 1889. She quickly became known for her exquisite couture womenswear and in 1909, she joined the exclusive Syndicat de la Couture, cementing her reputation as one of Paris’s foremost couturiers. Lanvin’s heritage is now in more than 125 years of creation.
In 2016, Bouchra Jarrar, the new creative director of Lanvin’s woman lines designed her first pre-collection for Lanvin, imagining an ideal and seasonal apparel, faithful to the couture and modern spirit of Jeanne Lanvin. The collection sublimates the woman without ever going against her personality. Intuitive and exacting, Bouchra Jarrar creates a timeless wardrobe for the modern woman, away from fast fashion and suitable for every occasion.