HBA

Minnesota-born Shayne Oliver is the founder of New York City based label Hood By Air, the cult menswear label launched in 2006. Since then, Oliver has perfected a look of his own, incorporating ’90s staples like oversized tees, bold logos and graphics, with super premium materials and progressive silhouettes. With its bold 1990s-style graphics, striking silhouettes and high-fashion elements borrowed from the playbooks of Raf Simons and Helmut Lang, Hood By Air has managed to capture the energy of today’s mashed-up youth culture while upending traditional concepts of power, race and gender with a look that is both sensual and tough, androgynous and masculine.

Minnesota-born Shayne Oliver is the founder of New York City based label Hood By Air, the cult menswear label launched in 2006. Since then, Oliver has perfected a look of his own, incorporating ’90s staples like oversized tees, bold logos and graphics, with super premium materials and progressive silhouettes. With its bold 1990s-style graphics, striking silhouettes and high-fashion elements borrowed from the playbooks of Raf Simons and Helmut Lang, Hood By Air has managed to capture the energy of today’s mashed-up youth culture while upending traditional concepts of power, race and gender with a look that is both sensual and tough, androgynous and masculine.