Emilio Pucci

Emilio Pucci di Barsento, the founder began showing his collections to international press and buyers in Florence in 1951. His designs featured sensual, free-flowing lines that followed the natural curves of the body — effortlessly elegant clothing which took women from day to evening and from jets to seaside cocktail parties, perfectly complementing the lifestyle of the high-rolling, jet set crowd. The collections had the allure of couture but were shed of the impracticality and cost of haute couture, heralding the novel concept of designer ready-to-wear which had a cascade effect throughout the fashion industry.

Emilio Pucci di Barsento, the founder began showing his collections to international press and buyers in Florence in 1951. His designs featured sensual, free-flowing lines that followed the natural curves of the body — effortlessly elegant clothing which took women from day to evening and from jets to seaside cocktail parties, perfectly complementing the lifestyle of the high-rolling, jet set crowd. The collections had the allure of couture but were shed of the impracticality and cost of haute couture, heralding the novel concept of designer ready-to-wear which had a cascade effect throughout the fashion industry.